We're Klout & you are at the right place. Enjoy this work!
This portfolio showcases the collective expertise of Klout's team, comprised of seasoned professionals who have honed their skills at leading agencies such as Ogilvy, BBDO, Publicis, M&C Saatchi etc. They produced remarkable work for the brands they were managing and contributed signficantly to there growth.
Brand & Corporate Film Commercials
This work was not possible without the involvement and leadership of our team
Commercials Production Showreel
Klout's production team led and produced these commercial films for multiple brands over the past decade.
Award-winning Campaigns our team worked on
This is some of the work our proud team lead during the course of their career, which was globally recognised by prestigious institutes like Effie, Cannes, Campaign Asia etc
Brand : Nestlé Milo
Nestle Milo is the world's leading chocolate malt beverage that can be made with hot or cold milk or water.
Recognition: Silver Effie Award
The Challenge: Develop an online sports platform enabling wide reach and engagement to drive MILO growth, leading to loyalty and data acquisition
The Insight: Our mother believes that to succeed in life, her child needs more than just the skills learnt from books
The Idea: Sports is a great teacher.
Bringing the Idea to Life: Providing the youth the opportunity to learn sports virtually through a series of webisodes led by sports mentors.
The Results: 140M+ impressions, 9.5M+ views
Consideration: +26% (RTD) +10% (powder) Trial: +23% (RTD) +5% (powder)
YTD MILO portfolio 29% Organic sales growth vs 2021
YTD 80bps Increase in Household penetration vs 2021
Market leader in RTD (57%) 85% market share in powder formats
Brand : Nestlé NESFRUTA
NESTLÉ NESFRUTA is the flagship mainstream still drinks brand reaching out to Gen Z masses, who aspire to live for the moment. NESTLÉ NESFRUTA stands for the ultimate expression of breaking the usual boring routine, which is manifested through the brand's 'NEWISM' positioning.
Recognition: Silver Effie Award
The Challenge: Competitors were endorsing international brand ambassadors and had lower sale value prices resulting in affecting the sales of Nesfruta. The competitors were selling a low quality product and advertising it to be premium by brand endorsement gaining favorable consumer sentiments.
The Insight: Nesfruta is a high quality juice that is made out of natural fruit pulp.
The Idea: No more dhoka - No more deception
Bringing the Idea to Life: Reinforcing the use of natural fruit and pulp in juices as a primary ingredient. Humour was used as a strategy for digital content to ensure audience engagement.
The Results: We flipped not only our core competitors' advertising tactics, but made a statement as to how ‘their way’ of advertising tends to find ways to dupe you into consuming a product. And we did this without having to tweak our retail margins. Nesfruta was thus able to stand for everything its competition is not, while garnering brand love and driving sales volumes.
Brand : Nestlé Cerelac
Cerelac is a brand of instant cereal made by Nestlé. The cereal is promoted for infants 6 months and older as a supplement to breast milk when it is no longer the sole item in an infant's diet.
Recognition: Silver Effie Award
The Challenge: Drive recruitment by establishing the relevance of NESTLE CERELAC in weaning category, primarily dominated by Homemade food
The Insight: Is the nutrition I am giving to my child enough for their nutritional needs?
The Idea: Har piyalay main ghizayat ka aitemaad
Bringing the Idea to Life: Create essentiality of CERELAC for all mothers with babies of 6 months and above
The Results: Gained +2.4% household penetration, +4% trial, +7% repurchase, improvement in key nutrition-based brand imageries
Brand : Nestlé Fruita Vitals - Sparkling Fruit Drink
NESTLÉ FRUITA VITALS is the flagship brand within the NESTLÉ beverages range, made from the highest quality fruits sourced from around the world
Recognition: Silver Effie Award
The Challenge: Penetrate into the carbonated drinks market.
The Insight: Audience is Nutrients literate and prefer natural flavors over the artificial ones
The Idea: Delightful fusion of Soda and Fruit Juice
Bringing the Idea to Life: Converting carbonated drinks consumers into fruit based sparkling drink users.
The Results: 100 tons of sales in just 2 months, Highest place in break for Nestle Pakistan, Out of home takeover for 6 major cities in Pakistan 138% value additions, Recall lift of 11.7% vs 6% benchmark, 20 million digital impression, 2.5 million online sales, 7.6 million people engaging with Nestle Fruita Vitals with 13.5% engagement rate & 5000+ user generated content pieces.
Brand : Coca-Cola
Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Coke products are sold in over 200 countries worldwide, with consumers drinking more than 1.8 billion company beverage servings each day.
Recognition: Silver Effie Award
The Idea: Cricket Anthem
The work: The Cricket World Cup is the biggest sporting event for Pakistanis. As the most loved sport in the country, It is one of the most important passion points and yet had been elusive for Coca-Cola for the past 23 years, with our biggest rival being official partners with everything cricket. This World Cup thus, presented a huge opportunity for Coca-Cola as it became the official partner of the event
Brand : Sprite
​
Sprite is a clear, lemon-lime flavored soft drink created by the Coca-Cola Company
Recognition: Silver Effie Award
The Idea: Spicy 6.0
​
The work: Sprite Spicy 6 was effectively able to build frequency differentiation from the competition in order to drive volume growth and build brand health by tapping into a new food trend that was relevant to its platform.
Brand : Coca-Cola
Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Coke products are sold in over 200 countries worldwide, with consumers drinking more than 1.8 billion company beverage servings each day.
Recognition: Silver Effie Award
The Idea: Coke - Bottle of Change
​
The work: Coke achieved the highest BLS score compared to any other beverage brand in the industry during this period. The iconic bottles became the bank to collect donations for Edhi foundation. There was a 30% increase in donations vs the year before.